Godiva, Inc.

Ethnic Skin Whitening

Godiva! Wow what a product. I am an African-American Caribbean woman, who for years had used an over the counter product that contained hydroquinone, but as I approached my thirties, and after giving birth I noticed the effects I was able to achieve were no longer possible. So like many other consumers I tried everything and anything in search of that clear clean glow, with disappointing results.

I had finally just given up, and thought "Oh I'll never have that pretty skin people used to complement me on and accepted that this just comes with age. Until, I stumbled upon your website. I too had been reading about Licorice root as an effective skin clearing ingredient and thought "hey let's give it a try." [Continued]

RRC New York City

Welcome to Godiva . . . a Natural Skin Care company which harnesses only the best ingredients from nature to treat specific skin concerns.

In its pursuit to offer affordable, safe and effective skin care products, the company has firmly established itself as the pioneer of the use of Licorice Extract in its Skin Whitening Line. As a result, the breakthrough product line has been garnering a strong and enthusiastic following among satisfied customers all over the world.

But Godiva's quest doesn't stop here. From Licorice Skin Whiteners, Godiva's products have extended to Licorice Anti-Blemish, Fruit Acid, Green Tea and Squalane lines, all of which are currently earning raves from customers worldwide.

Come and discover more about the company and its secrets to success by clicking here.

SKIN WHITENING - Now Possible in as Early as 7 Days!

Godiva LicoWhite Skin Whiteners

GODIVA revolutionized the skin whitening market with the successful launch of a new generation of skin whitening line. GODIVA licorice skin whitening products have been met with tremendous customer satisfaction. People are now asking: "What mystical potion is licorice? Why is it so effective?" [More info]

Godiva LicoWhite Face and Body Wash with Stay-On Sunscreen

Godiva came up with a revolutionary product that makes daily sun protection for the whole family as easy as wash and wear. You wash it off as you do with your regular face and body wash; however, the sunscreen sticks on to your skin.

Combining the benefits of a gentle face & body wash and a sunscreen, the new Godiva LicoWhite Face & Body Wash with stay-on sunscreen saves you from that added step of putting on a separate sunblock. Thanks to the breakthrough technology behind it, the Aquea SPF. Awarded by the Health and Beauty America in 2006 as the Best New Technology, Aquea SPF certainly solves a mom’s ever-abiding dilemma – and that is how to get her free- spirited kids and stubborn husband protected from everyday sun exposure.

So, how exactly does a wash-off product give you that much-needed sunscreen? The answer? Easy! Since the skin is negatively charged, you need a product that is positively charged because as you know, opposite charges attract. Conventional sunscreens are negatively charged so they won’t work. Godiva LicoWhite Face & Body Wash contains positively charged Aquea SPF, making the sunscreen stick and adhere to skin - even after rinsing and drying.

Clinically tested and proven safe by the US FDA, Aquea SPF in the new Godiva LicoWhite Face & Body Wash gently moisturizes and protects skin with SPF 15 that lasts up to 8 hours. Skin is protected from free radicals and UV filters that primarily cause premature skin aging.

Infusing sun protection into the family’s normal, daily hygiene, this new product certainly makes for a smart choice. With a product such as this, ensuring whole family sun protection has truly never been so easy.

"I just wanted to say that the Godiva Licorice Skin Whitening Soap and the Astringent are amazing! I've been using them for about 2 weeks now and I've felt a noticeable difference in my skin. I have used many products that contain salicylic acid or benzoyl peroxide, but these just ended up drying my face. Not to mention that they smelled abysmal. I also like the smoothness of my face after washing it with Godiva Licorice Skin Whitening Soap. And the Godiva Licorice Skin Whitening Astringent felt cool, not stinging, while removing excess dirt, oil, and make-up. The Godiva Licorice Skin Whitening Pressed Powder was soft and velvety, and evened my skin tone very well, without appearing cakey or fake. I have used much more expensive products like MAC or Clinique, but I must say that I found this face powder far better because it feels much lighter and does not make my face appear oily even as the day goes on."

Gayle Orpilla Stony Brook University, NY, USA

[More testimonials]