 Online marketing gives presence to foreign clients Godiva bares tips to revive skin’s glow Technology places RP firm on world skincare map Godiva bags IT award for SMEs Find the right products for healthier skin Geting rid of dark underarms Fabulous beauty bargains More beauty problems Love
means a cosmetic line What
people are saying about Godiva Godiva
gets three awards for being top skincare brand Godiva bags 3 national awards Godiva best skin care product New research reveals efficacy of licorice in melasma treatment Search for fairer skin continues Naturally, licorice Skin-deep
secrets How
to choose the right skin care products for you Healing the skin How
effective is licorice as skin whitener? Licorice
for your skin? Choosing
the best cleanser for combination skin Godiva wins Parangal for skin care products Go matte to beat the heat Dislodge
dead skin with whitening lotion Godiva
is first Pinoy company to tap licorice Godiva, Inc. — Hallmark of Product Innovations GODIVA'S SECRET TO E-COMMERCE SUCCESS REVEALED Since launching its online store in 2000, Philippine-based natural skin care company Godiva Inc. has grown into an e-commerce powerhouse, with thousands of loyal customers in over a dozen countries, by effectively utilizing the latest Internet tools to the fullest through its two online stores, www.godivaskincare.com and www.i-godiva.com. As a model for using e-commerce in developing the global market for a Philippine brand, Godiva was awarded the IT Excellence Award, the first and only major award given by the Philippine Internet Commerce Society (PICS) during the 2nd National E-Commerce Congress and Exhibit at the Philippine Trade Training Center last December 2, 2003. This award is just one among the company's roster of achievements, having been bestowed the People's Choice Award for best skin care product, the National Consumers Excellence Award for most outstanding and innovative skin care product and the Gawad Makamasa Award for outstanding facial care product. 
Godiva is a natural skin care company which harnesses only the best ingredients from nature to treat specific skin concerns. Known for its innovative, safe and effective skin care products, Godiva has firmly established itself as the pioneer in the use of Licorice Extract in its Skin Whitening Line. As a result, the breakthrough product line, which shows clinically-proven results in as early as 7 days, has been garnering a strong and enthusiastic following among satisfied customers all over the world. Customer satisfaction Three years ago, the company launched its online store at www.godivaskincare.com to exploit opportunities for Internet commerce and to target the Filipino immigrant communities. Then local IT firm PDB SME Solutions, Inc. (now Planters Development Bank-PMMD), a subsidiary of Planters Development Bank, was tapped to set up the e-commerce platform and address Godiva's information dissemination drive. As it turned out, most of the online buyers were Caucasians and African-Americans who were concerned with skin discolorations due to sun exposure and other factors. Stacie Cobb, a chemical engineer from Connecticut, USA, was ecstatic when she shared her experience with Godiva's skin whitening line, just one of the many testimonials from worldwide customers featured in the Godiva websites. She attests: "As an African-American female, I feel it is my duty to let it be known that this product really does work on black skin . . . I ordered the Godiva Licorice Skin Whitening Starter Pack and as promised, I started to see NOTICEABLE results within a week . . . Thank you so much for bringing this product to the market. It's REAL, it WORKS and I'm a living testimony to it. My complexion is completely clear now after only about two months of use. My OVERALL skin color (and skin texture) is almost what it is when I was a child and I couldn't be happier. The melasma is completely gone now too." Aside from skin whitening, Godiva's product lines include anti-acne, anti-aging, anti-stress, suncare and pregnancy care. Orders have grown steadily through the years, reaching customers from Asia to as far as America, Europe, Australia, and even Africa. Godiva has also appointed PT San Prima Sejati as exclusive distributor for Indonesia and is eyeing yet even more distributors in various countries. Digital edge Godiva's two websites have partnered with international online payment gateways based in the United States to facilitate credit card transactions. The company takes every precaution to protect its customers' sensitive information -- both online and offline -- so clients can be assured of secure transactions and safe transmission of personal details. To remain at the forefront of e-commerce, Godiva constantly seeks new technologies and better ways of servicing its customers. The company provides proactive and personalized online customer service where concerns and queries are addressed within 24 hours. Moreover, all orders are shipped immediately, and delivered in 2 to 3 days worldwide through courier service providers FedEx and DHL. Most customers are pleasantly surprised with Godiva's prompt shipping service. "Wow! I received my order today. It only took a couple of days," says one customer from Nevada, USA. Another customer from California declares, "I just received the products today and am looking forward to using them immediately. I was surprised at how fast they got here. You have wonderful service." In addressing the problem on high international shipping fees, Godiva offers its customers free worldwide shipping on orders of $50 and above. And in cases where a customer is not satisfied with the product shipped, a 100% refund is guaranteed without any wrangling or haggling. Promos such as rebates and free products are being offered to increase patronage and extend goodwill among its clientele. Customers can get as much 10% in rebates or free Godiva Green Tea Sunblock Cream on orders over $100. Wholesale distributors likewise enjoy as much as 50% off on orders of $1,000 and more, still with free shipping anywhere in the world. To keep customers in the loop, a weekly e-newsletter is sent for free to all subscribers. It features skin care tips, pick of the month and testimonial of the month, promos, product updates, and skin care advice among others. A special promo for e-newsletter subscribers has also been created where seven winners per week receive 7% off on their online Godiva purchases. Free personalized skin evaluations can also be availed of by simply filling out an online form. From there, a Godiva Skin Care Counselor assesses an individual's skin type and addresses the client's skin care concerns by email. Godiva's secrets to e-commerce success lie in its commitment to provide first-class security on transactions which give customers peace of mind when shopping online, highly efficient customer service, and affordable yet effective products that offer the best from nature. NEW MELASMA CLINICAL STUDY CONFIRMS GODIVA LICORICE LIGHTENS IN 7 DAYS Double blind challenge test using Godiva Licorice Skin Whitening Cream vs. 4% Hydroquinone cream (the highest permissible concentration allowed for hydroquinone) using 36 subjects with Melasma, a difficult skin discoloration associated with pregnancy, UV radiation and phototoxic drugs & cosmetics. After 7 days: Godiva showed
lightening in 55.6% subjects, We hope this information will somehow guide you in your expectations. We have inserted the phrase "in as early as" in our 7-day claim so as not to create unrealistic expectations. This, however, does not detract from the fact that when tested against the strongest dose of hydroquinone, supposedly the most effective tool of dermatologists, Godiva came out with amazing results. We have received countless testimonials from customers claiming they experienced lighter complexion with Godiva in as early as 7 days. They confirm the results of the above-mentioned clinical study as well as a study conducted in 1996. We notice, however, that the darker the original skin color, the longer the effects would become apparent. Plus the level of outdoor activities a person has also affects the speed of the result. With continuous and regular application of Godiva, you can get at least a shade lighter skin color. Godiva is one of the first to use licorice as a skin whitening active ingredient way back in 1996. Lately, we see Avon, Nivea and Neutrogena, three reputable brands copying the lead of Godiva and they have come out with whitening products using licorice also. Godiva wins 3 Awards in 2002
Godiva, known for providing consumers with highly effective natural skin care products, has been awarded three times this year alone, claiming the National Consumers Excellence Award for Most Outstanding and Innovative Skin Care Product and the Gawad Makamasa Award for Outstanding Facial Care Product earlier this spring. Their product lines include: skin whitening, anti-acne, sun protection, anti-stress and anti-ageing. The National Consumers Excellence Award is jointly conferred by the National Consumer Affairs Foundation and Who's Who in the Philippines who has been giving recognition to outstanding products, organizations, professionals for the past 18 years. |
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Godiva Natural Skin Care has won the People's Choice Award for Best Skin Care Product. This fiercely competitive category is
composed of every local and international brand selling skin care
products in the Philippines. The winning selection was made based
on product features or quality (35%), contribution to public service
(20%), random public opinion survey (25%), and pricing (20%). 