Godiva, Inc.

1. Suncare: Godiva Green Tea Sunblock
2. Suncare and Anti-Jellyfish Sting: Godiva Safe Sea

I. Suncare

THE DARK SIDE OF SUNLIGHT

Before you go out in the sun, know first the dark side of sunlight.

Careless exposure can give you sunburn, brown spots, wrinkles, spider veins, and sagging skin. Over time, high doses of sunlight can raise your risk of skin cancer.

Sunlight can harm your skin by forming free-radicals, those villainous chemicals that destroy healthy tissues and attack their DNA. Free-radical bombardment also increases via exposure to cigarette smoke & environmental stress. Still, the one to watch out for is sunlight which accounts for something like 90% of the damage.

Your skin never forgets the assaults of free-radicals. The destructive effects are stored through the years. From 25 years onwards, the signs of premature skin aging begin to surface one by one.

UV-ABCs. Sunlight consists of the visible light you see, the infrared (IR) light you feel as heat, and the invisible ultraviolet (UV) light. Ultraviolet light is of three kinds: UVA rays which cause premature aging and darker skin; UVB rays which cause redness and sunburn; and UVC rays, the most toxic which cause skin cancer. In the past, UVA rays were believed to be harmless. Now, UVA rays are considered even more active than UVB rays in energizing free-radicals that cause skin damage and premature aging. UVC rays are filtered out by the atmosphere before they reach you. However, they are becoming a publich health concern with the rise of skin cancer cases as the ozone layer is slowly being depleted.

UV Protection

Your skin needs a broad spectrum sunscreen that can block out the full range of UV rays.
They are your first line of defense against the destructive effects of free-radicals.
Unfortunately, most chemical sunscreens block only UVB rays and provide limited protection against UVA rays. None is effective against UVC rays. Chemical sunscreens, especially those that work against UVA rays, are also known to cause skin irritation for many skin types.

Zinc Oxide, nature's original sunblock, is the only sunscreen that works throughout the UV spectrum. It is a safer and more effective alternative to chemical sunscreens. It acts as an invisible barrier that scatters UV radiation away from the skin rather than allowing its harmful energy to be absorbed. With Godiva's new technology, zinc oxide is now available in ultrafine transparent form called Z-block.

Antioxidants

The ultimate line of defense against free-radicals are the antioxidants.

Harmful free-radicals are quenched by antioxidants to keep you "fresh" longer. The more common antioxidants are Vitamins A, C and E. They are abundant in nature. They can be ingested or applied topically. Applying them on skin is like concentrating their effects on selected areas where they are needed most. These vitamins need a delivery system to make them work deeply within the skin surface. The most efficient vitamin carrier are the liposomes. Without liposomes, these vitamins are not as effective as skin antioxidants.

And now, there is a super-antioxidant from green tea known by the impressive name epigallocatechin gallate. Don't bother with the tongue twister name; most scientists call it EGCG. It is 100 times more effective than Vitamin C and 25 times better than Vitamin E at protecting cells and their DNA from free-radical damage. It is also twice as active as resveratrol, the antioxidant found in the skin of red grapes. Aside from being an antioxidant, green tea extract also improves SPF of sunblock formulations. It is also good as anti-bacterial, anti-irritant and anti-inflammatory.

The Complete Sun Protection For Daily Use

Super-antioxidant green tea extract. Full spectrum Z-block. Two breakthrough natural ingredients for sun care. Together, they give you the most complete sun protection ever. Against free-radicals that cause premature aging. Against UV rays that energize free-radicals. Godiva Green Tea Sunblock Cream helps keep your skin soft, smooth, and young looking. Now, you can go out in the sun... and have fun.

You can also enjoy the soothing scent of green tea while cleansing with Godiva Green Tea Transparent Soap. You also get all the antioxidant and anti-bacterial benefits green tea extract can offer.

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II. Suncare and Anti-Jellyfish Sting

WARNING: DON'T HEAD FOR THE BEACH UNTIL YOU READ THIS!

The beach beckons. Palm trees sway captivatingly. The sound of waves crashing upon the sandy shore puts you in a state of bliss. You've no more than taken a quick dip when suddenly blinding pain brings you crashing back to shore. What could possibly have happened? It's very likely that a jellyfish has stung you.

Beach beauty with a bite

Every year an estimated 130 million people are stung by jellyfish. There are over 300 species of jellyfish and are most commonly seen in warm waters. In tropical beaches, jellyfish can be a year-round concern.

Jellyfish have remained simple organisms in over 600 million years of evolution, long before the dinosaurs existed. But they have complex stinging mechanisms which make them fearsome predators.

There's something in the skin of humans that trigger stinging cells located on the jellyfish tentacles. The stinging cells contain poison-laden tubules held under extremely high pressure, about 100 times the pressure in a car tire.

When stinging cells sense a nearby target, they release millions of tubules at an acceleration similar to a bullet fired from a gun. Like a multi-headed poisonous arrow, the tubules bury themselves into the skin.

The signs of jellyfish sting include long red streaks, pain, redness, ulceration and swelling. A few unlucky bathers can develop severe allergic reactions and may even have life-threatening symptoms, especially if they receive multiple stings.

Sea Lice

Larval forms of thimble jellyfish, no larger than a fleck of black pepper, float freely throughout the ocean water. Often called sea lice, jellyfish larvae contain the same fearful poisonous stinging cells. Beach swimmers can trap thousands of these tiny floating sea lice under their suit. The stinging mechanism is triggered by pressure changes and friction.

Sea lice stings are commonly called seabather's eruption. These are the itchy, lumpy, bumpy rash under the T-shirt, bathing suit or around the neckline (wherever long wet hair might cling).

It usually goes unnoticed at the start, but later develops into a noticeable itchy red rash. Very often, unsuspecting bathers have no idea whatsoever why they got the rashes.

To avoid getting seabather's eruption:

Do not shower with fresh water with your wet suit on;

Do not ride home in your wet suit;

Do remove your bathing suit ASAP and change into another

Secrets of Clownfish revealed

The novel solution to a common problem is available in nature all along. The Clownfish, a pretty tropical orange fish with white and black stripes (made famous by the movie "Finding Nemo") makes a habit of hiding amongst the tentacles of sea anemone to escape predators. Sea anemones, sea nettles, corals and jellyfish all possess the same toxic stinging cells.

If a Clownfish can play hide-and-seek unharmed by marine stingers, why can't swimmers? Clownfish have a protective coating that neutralizes the firing mechanism in the stinging cells.

After ten years of extensive biotechnological research by Israeli scientists, it is now possible to protect yourself against the stings of most jellyfish, jellyfish larvae, coral and sea anemone.

Godiva Safe Sea contains the same blend of ingredients that coat the Clownfish. Don't worry, there are no Clownfish in the product, only recreated ingredients made to match.

For simplicity and added benefits, Godiva Safe Sea is a 2-in-1 product with SPF 50 sun protection. Godiva Safe Sea is a must for anyone traveling to the beach.

Apply Godiva Safe Sea thoroughly. A missed spot may be stung. In waters infested with sea lice, Godiva Safe Sea should also be applied under the bathing suit. Reapply after prolonged swimming and after you have towel-dried.

Make your day at the beach a truly memorable and enjoyable one. Be sure to bring Godiva Safe Sea -- for full protection from jellyfish stings and seabather's eruption.

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